What We Do

Bras for the Cause is committed to raising money to ensure all Iowans, uninsured or underinsured, have access to mammograms, cervical screenings and related medical programs or projects.

Bras for the Cause does this by:

• Raising awareness throughout the state that support is available to those in need

• Awarding monetary grants to organizations in need of funding for related projects and/or programs

• Raising funds through events such as the annual B4 Bike Ride: Bras, Bikes, Beers & Bars, golf outings, and community events

• Building a network of outreach to other Iowa communities interested in creating their own groups

• Exchanging ideas, collaborating and consulting locally with relevant groups

Why We Do It

• For the 65-year-old woman in Mason City who has never had a mammogram.

• For the family whose mother has no insurance.

• For those who have had breast cancer or are going through it now.

• For those who don't have it—and who may never get it—but want to help stop it.

We are fighting for men and women, becoming an army to defend every Iowan. We would love to hear your ideas and your stories. Email Bras for the Cause's President.

How We Started

A decorated bra being used to raise awareness and money inspired a doctor to share the concept with friends. And they transformed the idea into a wildly successful fundraising event. Iowa's major health systems—along with many other generous partners—enthusiastically stepped up in a big way, while dozens of donors contributed goods and services.

More than 500 attended the first event in 2007. It raised more than $340,000, included the efforts of more than 150 community volunteers, and received almost 150 decorated bras.

Our annual gala continued for over a decade until a pandemic in 2020 forced us to cancel the event. In 2021, we focused our energy on a new signature event the B4 Ride: Bras, Bikes, Bars & Beers every August. We continue our tradition by having our supporters decorate a bra to wear on the outside of their clothes as we bike through the trails of downtown Des Moines.

Since our inception, we have raised more than $2 million!

We have also provided grants to improve preventive care in the following communities:

Board Members